About

Our story drives what's next

AIN Entertainment Holding brings together development, media, technology, sports, hospitality and management under one standard of craft.

Our story

Built around the moments people remember

At AIN Entertainment Holding, we are your premier partner in creating unforgettable experiences. Specialising in organising captivating events and executing innovative marketing campaigns, we offer expert consulting and business development services — driving growth and success for your brand.

We deliver impactful advertising solutions and help transform ideas into reality. With a sharp eye for detail and a passion for creativity, we ensure that every project leaves a lasting impression on your audience.

As an entertainment provider, the group exists for one purpose: to give pleasure, relaxation and happiness to MENA audiences.

Vision

To be the region's most trusted creator of experiences — across places, screens and stadiums.

Mission

To plan, build and operate experiences that grow our partners' brands and give audiences somewhere worth being.

Mohamed Kamel, Chairman and Chief Executive Officer of AIN Entertainment

Chairman's message

“Every project we take on is a promise to an audience. Our job is to keep it — with discipline behind the scenes and generosity in front of them.”

Mohamed Kamel

Chairman & Chief Executive Officer

Leadership

The team behind the group

Mohamed Kamel

Chairman & Chief Executive Officer

Group strategy, governance and portfolio growth

Chief Commercial Officer

Partnerships & revenue

Chief Creative Officer

Brand, content & experience design

Our structure

Five holdings, and MKE

CBDCapital Blue DevelopmentDevelopment & DestinationsHolding

CBMCapital Blue MediaMedia & CommunicationsHolding

CBCTCapital Blue Communications & TechnologyTechnology & DigitalHolding

CBSCapital Blue SportsSportsHolding

CBFCapital Blue FranchiseHospitality & F&BHolding

MKEManagement Knowledge EnterpriseManagement & Business ServicesManagement & Business Services

Our values

How the group decides

People

Every brief starts with the audience — the guest, the fan, the visitor. If it does not move them, it is not finished.

Places

We build destinations and experiences that belong where they stand, from heritage gardens to stadium nights.

Possibilities

The group exists to open what comes next — new cities, new screens, new ways for brands to meet people.

Craft

One standard across development, media, technology, sports, hospitality and management. Detail is the product.

Partnership

We grow with the organisations we serve. Client goals sit at the centre of how holdings and companies work together.